MICHIL'S NEWSLETTER
Out of mind but filled with joy
The day before yesterday, we closed up our Case in the mountains.
Team members coming and going – happy souls? Who can say. What’s certain is that all those youngsters (some younger, some older) are looking to the future. And the future’s an instant away. June is around the corner. The seasons pass so quickly, and we’ve met so many people that keeping track of them isn’t always easy.
Closing up a Case is more than a break from work. It’s a noisy ritual, a flurry of activity when our thoughts turn to those who have been with us, those who will come, and whatever the future holds. Today, we’re also faced with a changing mountain environment, shorter winters, and signs that the future of the Alpine tourism has been entrusted to just one concept for far too long. We must begin to design places that respect Nature’s limits – climate evolves from a challenge to a guide.
We feel a responsibility, now stronger than ever, to imagine another way: a mountain that’s alive, beyond monoculture. A mountain that can cope with the future, even when the season becomes more fragile. Our mountain Case are taking a well-deserved break but we’re open in Tuscany. We enjoy the alternation: many of our team members work across all of the Case, and their hard work – along with that of our seasonal staff – enables us to focus on the future at hand.
Casa Costa follows a north star which shines so bright it’s easy to follow: the Economy for the Common Good, which focuses on why we do what we do. Embracing this paradigm reminds us that every Casa is a garden to tend to and not just a space to consume. It reminds us that every gesture is a seed: dignity, solidarity, justice, transparency, and caring for Nature aren’t abstract concepts; they’re the benchmarks of the work we do. Every financial choice and management decision should help build a fairer world, not merely a fleeting profit.
Regenerative tourism is what we practice, day in, day out. It’s not just about benefiting from what Nature has given us: we want to give back more than we receive. And perhaps today, that’s the real alternative. Not dreaming up new, Alpine theme parks, but restoring meaning, equilibrium, quality, and a slow pace to these places. Because after all, that’s what regenerative tourism is: not a theory, but a daily practice.
Are we able to protect landscapes, restore mountain springs, and care for woodland and footpaths through the work we do? We should do all of those things, of course. In the meantime, we’re trying to give back to people: we invest in training, support our community, and create spaces where every team member is empowered to grow and feel valued. We run social projects, assist local communities, and create opportunities for those in need. We aim to celebrate the memory of these places, keeping our language and our traditions alive.
From today, here in the valleys, we go back to being just us locals. Everything becomes more rarefied, and one has the sense of embarking on a night voyage in a dreamscape: moonlight on the mountains, silence all around: the season may be ending, but it guides us on our way.
Thank you – giulan – to all of you who have visited us in recent months and left this garden better than you found it. Thanks to all of you who will return to this world of ours, which is your world too. Because only a world that welcomes others can save us from the bombs.
.m
